1. Silverpop: Relationship Marketing 101 - Part Four

    Smart marketers know that keeping current customers is the most efficient way to increase revenue. To improve brand loyalty and customer retention, you’ll want to take steps to deliver more relevant content that keeps your customers connected with your company and prevents them from becoming inactive. For tips on implementing ...

  2. Silverpop: Relationship Marketing 101 - Part Three

    Today’s customer has an ever-growing choice of companies to do business with. As a result, finding an answer to the age-old marketing question of, “How do I remain top of mind for my customers, and what programs will help me build lifelong buying relationships?” is more pressing than ever. Luckily, ...

  3. Silverpop: Relationship Marketing 101 - Part Two

    Today’s customer is always on the go, receiving marketing messages across channels throughout the day. As a result, these customers expect brands to “know” them. So, how can marketers make hundreds, thousands or even millions of people feel welcome? This kind of personal touch is only possible through an effective ...

  4. Silverpop: Relationship Marketing 101 - Part One

    Mapping the customer journey is critical to marketing success – helping brands increase customer loyalty and engagement while simultaneously driving ROI. The question is, when does the customer’s journey begin? After you’ve acquired an email address? Once they've interacted with your company website? Or, is it after an individual makes ...