Silverpop: Relationship Marketing 101 - Part Three

Today’s customer has an ever-growing choice of companies to do business with. As a result, finding an answer to the age-old marketing question of, “How do I remain top of mind for my customers, and what programs will help me build lifelong buying relationships?” is more pressing than ever. Luckily, building brand loyalty isn’t as difficult as it sounds. For tips on implementing or improving your brand loyalty program, check out this short video.