Why Everything You Thought You Knew About Mobile Marketing Is About to Change
Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.
Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to: